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Brandsmithing!

From positioning to graphic design, copy writing to consumer behavior, we’re here to help a business owner get unstuck through the lens of brand strategy. Co-hosts Amy Swift Crosby and Hilary Laffer bring decades of experience to their work as a copy writer (Amy) and agency principal (Hilary).

But instead of months-long engagements with clients and brands, these are real-time, unscripted workshopping sessions. Each short conversation is designed to unpack, redirect, and get clarity about what to do…right now

Our Latest Episode

Tara Riceberg

Ep. 15 | 5/19/21

Two Brands, One Challenge

Got a business glitch?

Every week, we take a question from an entrepreneur, CMO, personality or business owner and we roll up our sleeves for about half-an hour. Doesn’t have to be a “brand” question, but it could be. It’s serious work, but (warning) we are not super serious people.

Submit your question in the form below and we’ll consider you for the show, or you may get it answered in our Mailbag segment. And don’t worry, we’re nice, tough love and all.

Thanks
Amy + Hilary

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    This week's guests asks: how do you unite two separate stores, each with their own personality and loyal customer base, under the umbrella of a single brand? Tune in to Episode 15 of The Brandsmiths at the link in our bio. ...

    Have you ever had to let go of one thing...to make another thing bigger? This week’s guest @bestgiftstoreever is facing just that kind of challenge. Her two stores, Tesoro (Beverly Hills) and Tweak (West Hollywood) are making this second gen retailer’s life more complicated than it needs to be. One brand would simplify, amplify and create brand efficiencies that make sense. But how? Customers are easily confused. Tune in as Amy and Hilary guide Tara through the transition. ...

    On The Brandsmiths, we don’t believe in critical thinking without positive feedback. If you’re curious about how your brand stacks up against your competitors, the marketplace or your future exit strategy, shoot us a DM - we can help. ...

    Kind of loving you, Riverside. Fewer recording glitches, UX for idiots (that's a compliment), and even Karl is on board! ...

    Hmmmmm. Can anyone guess which episode Hilary was real-timing with our guest? Get a complimentary mini-brand assessment if you nail it. ...

    Empathy comes up a lot in our podcast. Most people don't think of brand strategy (or marketing, for that matter) as empathetic per se, but if you give a shizzle about people - and how they feel, experience or react to the world around them - then it has to be considered in every aspect of the business. Our episode with (the quite delightful) Jason Perez covers this - and so much more. ...