Join us for some
Brandsmithing!

From positioning to graphic design, copy writing to consumer behavior, we’re here to help a business owner get unstuck through the lens of brand strategy. Co-hosts Amy Swift Crosby and Hilary Laffer bring decades of experience to their work as a copy writer (Amy) and agency principal (Hilary).

But instead of months-long engagements with clients and brands, these are real-time, unscripted workshopping sessions. Each short conversation is designed to unpack, redirect, and get clarity about what to do…right now

Our Latest Episode

Need a Brand Audit?

Bonus | 4/23/21

Got a business glitch?

Every week, we take a question from an entrepreneur, CMO, personality or business owner and we roll up our sleeves for about half-an hour. Doesn’t have to be a “brand” question, but it could be. It’s serious work, but (warning) we are not super serious people.

Submit your question in the form below and we’ll consider you for the show, or you may get it answered in our Mailbag segment. And don’t worry, we’re nice, tough love and all.

Thanks
Amy + Hilary

Join us on Instagram

    On The Brandsmiths, we don’t believe in critical thinking without positive feedback. If you’re curious about how your brand stacks up against your competitors, the marketplace or your future exit strategy, shoot us a DM - we can help. ...

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    Empathy comes up a lot in our podcast. Most people don't think of brand strategy (or marketing, for that matter) as empathetic per se, but if you give a shizzle about people - and how they feel, experience or react to the world around them - then it has to be considered in every aspect of the business. Our episode with (the quite delightful) Jason Perez covers this - and so much more. ...

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    We all heard some new voices during this long, quiet pause. Alexis got a message, sitting there in her quiet storefront. Maybe you heard some things, too. In this episode, you’ll likely appreciate some of the things people are not...going back to. ...