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From positioning to graphic design, copy writing to consumer behavior, we’re here to help a business owner get unstuck through the lens of brand strategy. Co-hosts Amy Swift Crosby and Hilary Laffer bring decades of experience to their work as a copy writer (Amy) and agency principal (Hilary).

But instead of months-long engagements with clients and brands, these are real-time, unscripted workshopping sessions. Each short conversation is designed to unpack, redirect, and get clarity about what to do…right now

Our Latest Episode

Leo Knight

Ep. 8 | 1/13/21

A Nerd Takes on the Geeks

Got a business glitch?

Every week, we take a question from an entrepreneur, CMO, personality or business owner and we roll up our sleeves for about half-an hour. Doesn’t have to be a “brand” question, but it could be. It’s serious work, but (warning) we are not super serious people.

Submit your question in the form below and we’ll consider you for the show, or you may get it answered in our Mailbag segment. And don’t worry, we’re nice, tough love and all.

Amy + Hilary

Join us on Instagram

    The only way we "judge" anything is through its presentation. Design, of product, space, service - is mostly what we react to...which makes you take it a little more seriously when you realize it's pretty much.... everything. ...

    Pre-production on Episodes 9, 10, 11. Have you listened yet? Do you have feedback? We always do, too, so bring it if you have it. ...

    Good #founders ask good questions. This week on the show, Leo Knight takes on the Geek Squad with a new paradigm in #techsupport. This idea is money (because we all need what he's selling), but it's not that simple. Listen as we give the @neighborhoodnerds some candid feedback. ...

    When we think about "selling," we often forget that the best buying experience rarely feels like a big sales effort. This week, Amy and Hilary talk to Leo Knight about repositioning the @neighborhoodnerds message as they forge a path in a new category. ...

    We love talking to owners and founders about their business hiccups. All living businesses have them - in fact if you have no problems, you aren't really looking. DM us to #workshop yours on the show. Think of it like a complimentary brand-strategy session, except thousands of people will also benefit. ...