Raising money while building a database

Like so many, Caitlyn is asking about building a subscriber database for her fintech (financial tech) app for women. But how do you build it…starting from zero… at the same time you are raising the money to complete the app? As tactical and digital-marketing-ish as this question sounds, Amy and Hilary take a brand-centric approach to helping this founder utilize her pre-launch phase in a different way. On this episode of The Brandsmiths, Amy + Hilary talk about ‘magnetizing’ a brand, even at this early stage.