Revealing the Brand's (Real) Positioning

Ameann DeJohn checks in with Amy and Hilary in the first of the “Circle Back” series – where a guest reports back with an update. Did The Brandsmiths advice (actually) work? How? What changed? In this episode, the Clarisma Beauty co-founder talks about how rearranging the brand’s positioning shifted almost everything about the way they communicate, package, merchandise, and sell their products. We workshop a tagline and offer a strategy for how to use it more effectively.