Ameann DeJohn

Revealing the Brand's (Real) Positioning

Ameann DeJohn checks in with Amy and Hilary in the first of the “Circle Back” series – where a guest reports back with an update. Did The Brandsmiths advice (actually) work? How? What changed? In this episode, the Clarisma Beauty co-founder talks about how rearranging the brand’s positioning shifted almost everything about the way they communicate, package, merchandise, and sell their products. We workshop a tagline and offer a strategy for how to use it more effectively.

Ameann DeJohn

Ep. 9 | 1/27/21

SHOW NOTES

Copywriting
Cosmetics
Taglines
Positioning
Brand strategy
Packaging
Ulta
Beauty
Marketing
Messaging

“What we did at Clarisma is put it all into one bottle…and I don’t know how to say that in a tagline.”

Ameann DeJohn, Clarisma Beauty