Jay Sweet

Main Stage Takes a Back Seat

Amy and Hilary go behind the scenes at the Newport Folk Foundation – and talk the future of the festivals. Executive Director Jay Sweet shares the bigger vision for the iconic Newport Folk and Newport Jazz festivals. These three day music gatherings are anything but average – they sell out in 8 minutes, attract the best, most celebrated names in independent country, folk, jazz and independent music and bring a history of integrity and loyalty – pretty much unlike any other festival on earth. With so few independent music festivals left, Jay is one of the last leaders standing in a field of mega-music monoliths.

Jay Sweet

Ep. 7 | 12/23/20

SHOW NOTES

Naming
Brand hierarchy
Brand perception
Reorganization
Using brand to make decisions

“The festivals are merely a celebration of the work we do year-round.”

Jay Sweet, Newport Festivals Foundation