What Makes a Good Name?

Hilary and Amy talk to the hugely successful owners of Jenette Bras, a five-location, by-appointment-only bra shop in Los Angeles, known for their exceptional service and fit. This husband and wife team are introducing a line of ‘night’ wear and kink – a more provocative collection of under-wear. They’ve come to The Brandsmiths to stress test the new brand’s name and the messaging to go with it, so that it can live in the same family as Jenette Bras.

Ep. 6 | 12/16/20


Naming & Naming conventions
Copy writing & messaging
Brand hierarchy
Brand experience
Typefaces and logotypes

“We talk about people having Big Boob Energy, even if they don’t actually have big boobs.”

Aaron Noble, Jenette Bras