What Makes a Good Name?

Hilary and Amy talk to the hugely successful owners of Jenette Bras, a five-location, by-appointment-only bra shop in Los Angeles, known for their exceptional service and fit. This husband and wife team are introducing a line of ‘night’ wear and kink – a more provocative collection of under-wear. They’ve come to The Brandsmiths to stress test the new brand’s name and the messaging to go with it, so that it can live in the same family as Jenette Bras.