Even Titans Need Validation

Amy and Hilary hit the ground running with Joe DeSena, who drops in on the podcast as though we’ve been talking for hours (we haven’t). This empire-builder has a lot going on and we suspect he initially wanted to just bounce some hunches off our scrunchies (nope, we don’t wear those.) He ended up getting our two cents on the next gen, how to balance Spartan integrity with engaging messaging – and more.

Ep. 1 | 11/11/20


Content strategy
Reaching new audiences

“I never wanted to do a Joe De Sena brand. I wanted to really elevate somebody else… but ultimately it had to be me because it just doesn’t work putting someone else in the driver’s seat.”

Joe De Sena