Susan & Peter Glaser

A Digital World Reveals a Blindspot

Amy and Hilary talk to Susan Glaser PhD and Peter Glaser PhD, renowned communications experts. Now that they can’t blow minds with live audiences, how do they maintain rockstar status… through a screen? The Glasers founded their communication consulting business a few decades ago, and have never had to market themselves to attract clients like Microsoft or the governments of the U.S., Scotland and New Zealand (how nice.) But now, with auditoriums, stadiums and many workplace venues off limits, they have to rethink how to land new clients  virtually and help teams build trust through conflict (they really do that).

Susan & Peter Glaser

Ep. 3 | 11/25/20

SHOW NOTES

Messaging
Positioning
Brand strategy

“You give us a microphone and put us on a stage, we’re in our happy place… then suddenly the world has been reduced to a little screen.”

Peter Glaser