This work session is for anyone who feels stuck in the very real rabbit hole of forfeiting one thing, like a product, service or “brand” within a current brand, in order to make the greater whole more effective – and in most cases – much more efficient. Amy and Hilary help a Los Angeles retailer make the difficult transition from two recognizable store names – to one more potent, efficient brand. How to let customers know that these sister stores still remain “different” while they simultaneously merge?
Ep. 15 | 5/19/21
“I have two businesses that are operating under different names, but I want to bring them both under one brand.”
Tara Riceberg, Tesoro